Campaigns | WWF South Africa

Campaigns



Earth Hour – WWF global Campaign on Climate Change

Earth Hour is a worldwide movement organized by the WWF. The event is held annually, encouraging individuals, communities, and businesses to turn off non-essential electric lights for one hour, from 8:30 to 9:30 p.m., on a specific day towards the end of March, as a symbol of commitment to the planet. It was started as a lights-off event in Sydney, Australia, in 2007. Since then, it has grown to engage more than 7,000 cities and towns across 172 countries.

Earth Hour 2018 highlights

Over the next three years, Earth Hour will take on a different focus. In this Earth Hour, we want people to “Connect2Earth”. We use the most open-source possible to  spark conversations around biodiversity by embedding the wifi icon in our target audiences. WWF Cameroon used the Earth Hour campaign to raise awareness on Forest and the important role it plays in biodiversity conservation and for man.
 
Earth Hour 2018 objective is aligned to Aichi Target 1 – driving awareness, conversations and actions in the public and media about the importance of biodiversity and the danger of its loss. The campaign brought together millions of people worldwide to take action and understand the interconnectivity of people and our environment; that is  biodiversity/Earth and its impact on climate change, and vice versa, through relevant issues such as air, water, forest, and energy.

What do we want to do differently in Cameroon?

Unlike the past two years in Cameroon, "Connect2Earth" messages were done in local languages and in the two official languages,thus providing the best for everyone to feel part of the campaign.

Partners

  • ​Roger Milla Foundation
  • Administrative authorities
  •  Ministry of environment
  •  Bertoua Urban Council
  • Youths (in school and out of school)
  • General public
  •  British High Commissioner
  •  Representative of Chinese Embassy.

On ground activities

  • Sensitization walk 
  • Football Tournament
  •  Advocacy meeting with local administrative authorities
  •  Ballet/choreography display
  •  Miss Ecology competition
  •  Traditional dance display
 Staff engagement 
  • Staff sensitization 
  • Music dance competition
  • Tug-of-war competition
  • Local language video
  • Earth hour taglines video 
 
	© WWF International
Connect2earth Customized visual
© WWF International
 
	© Janet Mukoko/WWF
Students very committed to the sensitization sports walk
© Janet Mukoko/WWF
 
	© Noho Mama/Alternative Productions
Satisfactory sensitization campaign
© Noho Mama/Alternative Productions
 
	© Noho Mama/Alternative Productions
Earth Hour Football Tournament, East Region Cameroon
© Noho Mama/Alternative Productions
 
	© Janet Mukoko/WWF
staff participation at EH 2018 was exceptional
© Janet Mukoko/WWF